Accenture Acquires UK Data And Customer Intelligence Firm Sagacity; Terms Not Disclosed

Accenture has acquired UK-based data and customer intelligence firm Sagacity to enhance its capabilities in connecting data, AI, and operations. Founded in 2005, Sagacity brings valuable data assets and expertise that will complement Accenture's offerings, particularly in industries with complex customer journeys such as utilities and retail. This acquisition adds over 140 professionals to Accenture Song's UK and Ireland operations, aiming to accelerate the transition from customer insight to actionable strategies. Financial terms of the deal were not disclosed.