Adobe And Heathrow Extend Partnership, Deploying Adobe CX Enterprise For New Flagship Website And Personalised AI-Powered Experiences

Adobe has extended its partnership with Heathrow Airport to deploy Adobe CX Enterprise solutions, aimed at enhancing digital transformation and delivering AI-powered personalized experiences to over 84 million passengers annually. The collaboration includes the development of a new flagship website utilizing Adobe technology, which will improve content discoverability and accuracy across AI-powered search platforms.