Amazon Eyes Smartphone Comeback — 'Transformer' Project Reportedly Targets AI-Driven Future

Amazon.com Inc is developing a new smartphone project internally known as 'Transformer,' marking its second attempt in the smartphone market after the Fire Phone was discontinued over a decade ago. The initiative, led by a group called ZeroOne and headed by former Microsoft executive J Allard, focuses on integrating artificial intelligence, potentially eliminating the need for traditional app stores. Additionally, Amazon plans to invest in AI infrastructure, with Nvidia set to deliver 1 million AI chips to Amazon Web Services by 2027, amidst a record $45.1 billion data center construction boom. As of the latest trading data, Amazon shares were down 0.60% at $207.50.