Ford Teams Up With MLB in Multi-Year Deal as Official Automotive Partner

Ford Motor Company and Major League Baseball today announced a multiyear exclusive partnership that brings together two American icons. As MLB's Official Automotive Partner, Ford will show up for baseball at every level—from neighborhood Little League fields to the World Series—honoring tradition, celebrating human capability, and powering the moments that matter most.The partnership unites America's favorite pastime with America's Most Iconic Company and America's bestselling truck, creating a platform that celebrates tradition while showing up for fans in relevant, fan-first ways. For Ford and MLB, the collaboration is rooted in shared values: pride in what we build, commitment to community, and a belief that progress is strongest when it honors where it came from."For generations, baseball has brought families and communities together and so has Ford," said Lisa Materazzo, Ford's global chief marketing officer. "This partnership is about honoring tradition while putting real capability behind the moments that matter for fans, players, and for the communities that keep the game, and the country, moving forward."A partnership that spans the entire gameAs part of the agreement, Ford becomes the Official Automotive Partner of Major League Baseball, with a presence across the league's most iconic moments—including Opening Day presented by Adobe, All‑Star Week, MLB at Field of Dreams, and the postseason, culminating in the World Series presented by Capital One. Ford also will serve as the presenting sponsor of MLB's July 4 initiative. The partnership includes rights across Minor League Baseball and Little League Baseball and Softball, including the Little League World Series, underscoring a shared commitment to the future of the game and the communities that sustain it."Ford and MLB are both American heritage brands that continue to innovate in their industries and strengthen their popularity and relevance decade after decade," said Uzma Rawn Dowler, MLB Chief Marketing Officer & vice president, Global Corporate Partnerships. "We love the creative marketing energy that Ford plans to bring to MLB, while the national scale of our content is sure to drive even greater consideration and fan engagement for our new partner. And the timing of this new relationship is perfect as we all plan to celebrate the 250th anniversary of America."By securing rights at the grassroots level, through Minor League Baseball and Little League International, Ford is providing grant funding to Little Leagues in the areas where Ford operates — from Kansas City, Mo., to Buffalo to Detroit — to expand access to youth sports clinics, essential gear, equipment, uniforms and other unique needs of the Little League communities. This builds on Ford dealers' legacy of supporting Little Leagues in their local communities.