Top 3 Consumer Stocks That May Collapse This Month

As of Sept. 16, 2026, three stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions. The RSI is a momentum indicator, which compares a stock’s strength on days when prices go up to its strength on days when prices go down. When compared to a stock’s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered overbought when the RSI is above 70, according to Benzinga Pro. Here’s the latest list of major overbought players in this sector. MarineMax Inc (NYSE:HZO) On Aug. 10, MarineMax announced it will be acquired by Blackrock Infrastructure’s Safe Harbor. “We are pleased to have reached this agreement with Safe Harbor,” said Brett McGill, Chief Executive Officer and President of MarineMax. The company’s stock gained around 106% over the past six months and has a 52-week high of $52.50. RSI Value: 82.8 HZO Price Action: Shares of MarineMax gained 0.6% to close at $52.50 on Tuesday. Edge Stock Ratings: 97.93 Momentum score with Value at 12.24. J. Jill Inc (NYSE:JILL) On Sept. 9, J. Jill reported better-than-expected second-quarter financial results and issued third-quarter sales guidance above estimates. Also, the company raised its FY26 sales guidance above estimates. Mary Ellen Coyne, President and Chief Executive Officer of J.Jill, Inc. said, “Our second quarter results reflect progress across each of our three strategic priorities – evolving the product assortment, enhancing the customer journey, and advancing the way we work.” The company’s stock gained around 27% over the past month and has a 52-week high of $24.29. RSI Value: 74.3 JILL Price Action: Shares of JJill fell 0.6% to close at $23.63 on Tuesday. American Outdoor Brands Inc (NASDAQ:AOUT) On Sept. 3, American Outdoor Brands announced better-than-expected first-quarter fiscal 2027 results. Brian Murphy, President and Chief Executive Officer, said, “We are very pleased with our strong start to fiscal 2027. First quarter net sales increased approximately 25%.” The company’s stock gained around 26% over the past month and has a 52-week high of $16.09. RSI Value: 70.9 AOUT Price Action: Shares of American Outdoor Brands rose 0.5% to close at $15.30 on Tuesday. Curious about other BZ Edge Rankings? Click here to discover how similar stocks measure up. Photo via Shutterstock