BODYARMOR Sports Drink Announces Multi-Year Partnership with Philadelphia 76ers

BODYARMOR Sports Drink, a brand under The Coca-Cola Company (KO), has announced a multi-year partnership with the Philadelphia 76ers, designating BODYARMOR as the team's official sports drink starting in the 2026-27 season. The agreement includes extensive branding integration within the team's facilities and plans for fan-focused promotions and social content. This partnership aligns with BODYARMOR's commitment to sports hydration and its presence in the Philadelphia market.