Liberty Global Announces 3-Yr Strategic Partnership With Sierra To Support Rollout Of Its Technology Across Liberty Global Operating Companies

Liberty Global has announced a three-year strategic partnership with Sierra to implement AI technology across its operating companies. This partnership aims to enhance customer interactions by deploying AI agents capable of engaging in natural language across various channels, thereby allowing customer-care teams to focus on more complex tasks. The phased rollout will impact Liberty Global's approximately 80 million fixed and mobile connections in Europe, with implementation already underway.