Mark Zuckerberg Called AI Agents Meta’s Next Revenue Engine: Will Muse Deliver When Q3 Earnings Land

Meta Platforms, Inc. (NASDAQ:META) launched its Muse personal AI agent after CEO Mark Zuckerberg identified AI agents as a potential new source of products and revenue. Zuckerberg Sees AI Agents as Meta’s Next Growth Driver During Meta’s second-quarter earnings call in July, Zuckerberg said personal AI agents would form the basis of the company’s next phase of product development and monetization. "We are developing new personal agents that will be the foundation for our next wave of products and revenue lines in the months and years ahead," Zuckerberg said during the second-quarter earnings call. Read Also: Meta’s Costs Surged in the Second Quarter. Here’s the Bar for Oct. 21 Earnings Meta Launches Muse AI Agent With Paid Tiers In September, Meta introduced Muse, an AI agent designed to carry out tasks such as sending emails, selling a car and booking travel on a user’s behalf. The assistant, internally known as Hatch, is central to Zuckerberg’s vision of delivering "personal superintelligence" to billions of users across Meta’s platforms. A basic version is available for free, while subscriptions cost $20 or $100 per month for users who need higher usage limits. Meta also said users can opt out of having their interactions used to train its AI models, with an encrypted version planned for later this year. At Meta Connect in September, the company also outlined plans to bring Muse to its AI glasses, allowing users to request help with tasks hands-free, including planning workouts, checking nutrition information and booking appointments. Will Muse Help Meta Meet Its Q3 Targets Meta reported second-quarter revenue of $60.8 billion, above analyst estimates of $59.5 billion, while earnings of $6.18 per share fell short of estimates of $7.13. For the third quarter, Meta forecast revenue of $61 billion to $64 billion, compared with analyst estimates of $62.68 billion. The company also projected full-year capital expenditures of $130 billion to $145 billion as it continues investing heavily in AI infrastructure. Polymarket Puts Meta’s Q3 Earnings Beat Odds At 18% According to Polygon (CRYPTO: POL)-based Polymarket, traders are pricing in an 18% chance that Meta will beat quarterly earnings expectations, down 27%. The market recorded a trading volume of $3,523, with "Yes" shares priced at 30.5 cents and "No" shares at 94.9 cents. Price Action: Meta shares closed 0.55% lower at $705.44 on Monday, with after-hours trading up 0.023% to $705.60, according to Benzinga Pro. According to Benzinga Edge Stock Rankings, Meta ranks in the 77th percentile for Quality, with positive price trends across the short, medium and long term. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Read Also: Mark Zuckerberg Defends Meta's AI CapEx, Ready to 'Write This Check' for up to '$200 Billion' to Dominate 'Decades to Come' Photo Courtesy: Harmony Video Production on Shutterstock.com