Why Is Nike Stock Falling Thursday?

Nike Inc. (NYSE: NKE) shares fell 15.51% to a new 52-week low, trading at $43.78 in premarket, despite reporting third-quarter revenue of $11.3 billion and adjusted earnings of 35 cents per share, surpassing the 26-cent estimate. The decline was driven by a weak forward outlook, with management projecting fourth-quarter sales between $10.656 billion and $10.878 billion, below the $11.236 billion estimate. Challenges in international markets, particularly in China and the EMEA region, along with broader market pressures, contributed to the negative sentiment.