Why Is Nike Stock Falling Thursday?

Nike Inc. (NYSE: NKE) shares fell 1.90% to $43.78 in premarket trading, continuing a significant 15.51% drop from the previous session, marking a new 52-week low. Despite reporting third-quarter revenue of $11.3 billion and adjusted earnings of 35 cents per share, which exceeded estimates, the company's weak fourth-quarter sales guidance of $10.656 billion to $10.878 billion fell short of the $11.236 billion consensus. Analysts noted ongoing challenges in international markets, particularly in China and the EMEA region, contributing to the negative outlook.