Nike Stock Sinks to Lowest Level Since 2013 after Q1 Earnings

Nike Inc (NYSE:NKE) reported financial results for the first quarter after the market close on Thursday. Here’s a look at the key details from the print. Nike stock is moving in positive territory. Why is NKE stock advancing? Nike Q1 Earnings Highlights Nike reported first-quarter revenue of $11.21 billion, missing analyst estimates of $11.33 billion, according to Benzinga Pro. The company posted adjusted earnings of 48 cents per share for the quarter, beating estimates of 44 cents per share. Total revenue was down 4% on a year-over-year basis. Nike Brand revenues totaled $11 billion, also down 4% year-over-year. Nike Direct revenues were down 8% to $4.1 billion, and Wholesale revenues fell 1% to $6.8 billion in the quarter. Here’s a breakdown of sales by region. North America: up 2% Greater China: down 22% Europe, Middle East and Africa: down 5% Asia Pacific and Latin America: down 2% Inventories were $7.8 billion at the end of the first quarter, down 3% compared to the prior year. Nike returned approximately $610 million to shareholders in the quarter and ended the period with $8.4 billion in cash, cash equivalents and short-term investments. “The Sport Offense is driving measurable progress across our performance business, and we introduced Pace to help us accelerate and scale that momentum across Nike,” said Elliott Hill, president and CEO of Nike. “We have more work to do in Nike Sportswear, Jordan Brand and Greater China, and we’re taking deliberate actions to strengthen those businesses the right way for the long-term.” Nike introduced its Pace initiative, an operating model transformation aimed at accelerating and scaling the success of the Sport Offense. The plan includes modernizing Nike’s global supply chain, opening a new campus in India to expand its enterprise capabilities, realigning into three geographic regions and further streamlining the organization to cut costs. Nike said revenues are expected to decline in the high-single digits in fiscal 2027. The company also guided for fiscal 2027 adjusted earnings of $1.15 to $1.35 per share versus estimates of $1.69 per share. Earnings guidance excludes approximately 15 cents of restructuring expenses related to Pace. Nike typically discusses guidance on its earnings call, which is scheduled to start at 5 p.m. ET. NKE Shares Slide After Earnings NKE Price Action: Nike shares were down 4.17% in after-hours Thursday, trading at $33.64 at the time of publication, according to Benzinga Pro. The stock last traded at these levels in 2013. Read Also: Stock Market Today: S&P 500 Slips as Micron Fails to Impress, 10-Year Yields Ease to 5.25% Photo: Shutterstock