Publicis Groupe Completes Acquisition of LiveRamp

Publicis Groupe completed its acquisition of LiveRamp, previously valued at approximately $2.2 billion. The deal is intended to combine LiveRamp’s data collaboration and privacy expertise with Publicis’s broader capabilities to build a plug-and-play AI growth engine for clients. Publicis said LiveRamp will retain its existing identity, culture and neutrality; the transaction was financed with available cash and debt.