Shake Shack Launches Project Catalyst To Enhance AI, Modernize Systems, And Roll Out First Loyalty Platform; Reiterates Q1 And FY 2026 Guidance

Shake Shack Inc. has launched Project Catalyst, a technology initiative aimed at modernizing its systems, enhancing AI capabilities, and introducing its first loyalty platform as it prepares to expand to 1,500 Company-operated Shacks. The initiative is designed to improve operational efficiency and guest engagement while supporting the company's growth strategy. Additionally, Shake Shack has reiterated its guidance for the first quarter and fiscal year 2026.