SNAP Stock Pops 4% Overnight on Robinhood After NVDA, AWS and Salesforce Partnerships: What’s Driving the Move

Snap Inc.‘s (NYSE:SNAP) shares rose more than 4% in extended trading on Robinhood Markets after the company announced new enterprise partnerships with Salesforce Inc. (NYSE:CRM), Nvidia Corp. (NASDAQ:NVDA), and Amazon.com, Inc.‘s (NASDAQ:AMZN) Amazon Web Services to bring computing capabilities to its augmented reality glasses, SPECS, for field service, remote support, and retail work. AI Assistance to Spectacles Salesforce is bringing its Agentforce AI to SPECS, letting workers identify what they’re looking at, create a case for an issue, surface relevant information, and update a workflow, all without moving back and forth between their task and a separate screen. Snap is also working to connect its AR glasses to Amazon Quick, AWS’s workplace AI assistant, so employees can access useful information without breaking their existing workflow. Read Also: Ross Gerber Says He Found ‘Secret’ Lot With Hundreds of Waymo Robotaxis: ‘Something Crazy Is About to Happen’ Nvidia’s XR Stack Powers Real-Time Guidance Nvidia will work with Snap to bring AI agents built on its XR AI stack to SPECS, enabling the glasses to understand a worker’s surroundings and provide relevant information and guidance in the flow of work. The companies are exploring how these capabilities could support different types of enterprise workflows. Snap did not disclose the financial terms of its partnerships, which also include deals with Trifork and Hololight. Snap first unveiled SPECS in June at a hefty price of $2,195, and customers can already try the AR glasses hands-on at a demo experience starting in October at Westfield Century City in Los Angeles, with Verizon Communications Inc. (NYSE:VZ) stores offering demos later. Shipping is expected to begin later this fall in the U.S., the UK, and France. Spectacles Faces a Long Road to Mass Adoption In August, CEO Evan Spiegel said he doesn’t expect mass-market adoption of the glasses “before the end of the decade,” adding that Snap remains focused on demonstrating the long-term value of its AI-driven computing platform. That price sits well above rivals. Meta Platforms Inc.‘s (NASDAQ:META) smart glasses start at $299, while Apple Inc.‘s (NASDAQ:AAPL) Vision Pro starts at $3,699. Price Action: Snap closed 1.89% lower on Wednesday at $250.54 and climbed 4.2% in after-hours trading. Benzinga edge rankings indicate Snap’s stock has a Momentum score in the 51st percentile with a positive price trend in the short and medium term. However, the stock has a negative price trend in the long term. See More: Top Momentum Stocks Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock