Molson Coors Beverage Announces Acquisition Of Atomic Brands; Terms Not Disclosed

Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S.With 5% market share of RTD singles, the brand is expected to complement Molson Coors' strategic growth plansMolson Coors Beverage Company ("Molson Coors" or "the Company") (NYSE:TAP, TAP.A)), the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails ("Monaco"), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that's ready when you are.Launched in 2012, Monaco helped ignite the RTD cocktail category and popularized the concept of canned cocktails for big nights, high-intensity sports and live events, drawing consumers to the brand and its flavorful lineup of modern classics like Citrus Rush, Watermelon Crush, Lime Crush, Black Raspberry and more.Since launching 14 years ago, Monaco has grown to become a top-five RTD cocktail brand* in the U.S. and holds a 5% market share of RTD singles*, in addition to now being the #1 independently owned RTD singles cocktail brand in the U.S. across all tracked retail channels.Sold in over 70,000 retail locations across the U.S., Monaco shows up particularly strongly in convenience stores. Molson Coors sees significant opportunity to further scale Monaco, including through increased marketing support and expansion through chain retailers. Currently, the majority of Monaco's distribution overlaps with Molson Coors' U.S. distributor network, further positioning the brand for operational and commercial integration with Molson Coors.The acquisition advances Molson Coors' ambition to build a strong portfolio of scaled brands across beer and beyond beer. In February 2026, Molson Coors announced its Horizon 2030 strategy, aimed at creating growth in a world of constantly evolving consumer preferences and choice. Monaco is expected to further the Company's strategy and complement its vast beer portfolio, including growing brands such as Coors Banquet and Peroni U.S., while also advancing its Beyond Beer lineup, which also includes beloved brands like Fever Tree U.S. and Topo Chico Hard.The deal is subject to the satisfaction of closing conditions, and the transaction is expected to close in the coming weeks.