Zeta Global Agrees To Acquire AI Engineering Firm Senso; Financial Terms Not Disclosed

Zeta Global (NYSE: ZETA) has announced a definitive agreement to acquire Senso, an AI engineering firm backed by Y Combinator. The financial terms of the acquisition have not been disclosed. This move aims to enhance Zeta's Generative Engine Optimization (GEO) offering by bringing additional technology in-house and increasing AI engineering talent.